Marketers wanting to use social media to reach consumers should understand that people in the ________ group were born into a world that was already full of digital technologies such as the Internet and social networks.
A)Baby Boomers
B)Generation W
C)Generation X
D)Generation Y
E)Generation Z

Question

Quizplus · Accepted Answer

Generation Z, also known as the iGeneration, Centennials, or Post-Millennials, were born into a world already rich with digital technologies, including the Internet and social networks, making them the most technologically fluent generation thus far.

Marketers Wanting to Use Social Media to Reach Consumers Should