An example of finding a special niche would be to target a market by lowering the cost of the service product.
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Q7: Successful managers must have two skills or
Q8: Although strategic planning is traditionally viewed as
Q9: Yield management is an important capacity-planning concept
Q10: When evaluating an organization's core competencies, customers
Q11: If any change is forecast, an organization
Q13: The organization's mission statement articulates the organization's
Q14: An excellent service strategy will emphasize providing
Q15: Differentiation means to scrap the old strategic
Q16: While a strong brand name is important
Q17: The five key areas in which action
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