Which of the following indicates the extent to which customers are committed to an organisation's products or services and the strength of customers' predisposition to select one brand over another?
A) Customer satisfaction
B) Customer engagement
C) Customer loyalty
D) Customer communication

Question

Quizplus · Accepted Answer

Customer loyalty indicates the extent to which customers are committed to an organisation's products or services and the strength of customers' predisposition to select one brand over another. Customer satisfaction is a measure of how happy customers are with a product or service. Customer engagement measures the level of interaction between a customer and a company, such as through social media or email marketing. Customer communication is the exchange of information between a company and its customers.

Which of the Following Indicates the Extent to Which Customers