If there is an inability to create customer profiles based on customers' past behaviour, then the barrier to engagement is lack of resources.

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If there is an inability to create customer profiles based on customers' past behaviour, it could indicate a lack of resources such as technology, data analysis skills, or funding for marketing efforts. Without these resources, it becomes difficult to accurately track and understand customers' behavior, which is crucial for effective engagement strategies.

If There Is an Inability to Create Customer Profiles Based