When there is insufficient communication with customers, what is the barrier to customer engagement?
A) Misalignment of strategies and actions
B) Short-term thinking
C) Fear of change and innovation
D) Informational flow

Question

Quizplus · Accepted Answer

Insufficient communication with customers creates a barrier to customer engagement due to the lack of informational flow. Customers need consistent and clear communication to stay engaged with a brand and its products or services. Misalignment of strategies and actions, short-term thinking, and fear of change and innovation can all contribute to communication issues, but they are not the direct barrier to customer engagement in this scenario.

When There Is Insufficient Communication with Customers, What Is the Barrier