If a new product concept gets positive evaluations from potential customers during concept testing, the next step for a firm is
A)market testing.
B)product design.
C)brainstorming.
D)reverse engineering.
E)launching of the product.

Question

Quizplus · Accepted Answer

After receiving positive evaluations during concept testing, the next step is product design, where the firm develops detailed specifications and prototypes of the product.

If a New Product Concept Gets Positive Evaluations from Potential