When conducting exploratory concept testing for her firm's new Internet antipiracy software, what is the most important question that Cassie should ask?
A)How long will it take to bring the software to market?
B)Will respondents purchase the software if it becomes available?
C)Who will determine the price to be charged?
D)Where should the product be sold?
E)Which computer trade show will be used to introduce the product?

Question

Quizplus · Accepted Answer

The most important question when conducting exploratory concept testing is whether or not potential customers would purchase the product if it becomes available. This helps to determine if there is demand for the product and if it would be a viable investment for the firm. While questions such as pricing, distribution channels, and marketing strategies are important, they can be addressed at a later stage once it is confirmed that there is an interested market for the product.

When Conducting Exploratory Concept Testing for Her Firm's New Internet