Lilly created a virtual prototype of her new line of fashion boots on a website to show to consumers. Lilly realizes there are multiple lines of fashion boots on the market and hers will need to be unique. For Lilly, what important question should she be asking at this point?
A)What retailers should be used to sell the fashion boots?
B)Will this fashion boot line satisfy an unmet need?
C)What wholesale price should be charged?
D)What promotional plan will work best?
E)In which season should we introduce the product?

Question

Quizplus · Accepted Answer

Lilly needs to determine if her new line of fashion boots will fill an unmet need in the market. This will help her create a unique selling proposition that sets her boots apart from the competition. Choosing the right retailers, setting a wholesale price, creating a promotional plan, and introducing the product in the right season are all important, but they depend on first knowing if there is a market for the product.

Lilly Created a Virtual Prototype of Her New Line of Fashion