In the product development process, what takes place between concept testing and market testing?
A)securing financial backing
B)conducting marketing research
C)brainstorming
D)determining potential ROI
E)product design

Question

Quizplus · Accepted Answer

The product design phase takes place between concept testing and market testing. This is when the concept is turned into a tangible product and prototypes are created. The design phase involves creating the physical appearance, packaging, and branding of the product, as well as finalizing specifications and refining the engineering.

In the Product Development Process, What Takes Place Between Concept