Shondra wants to develop a meal delivery service business and is working through the STP process. After establishing her objectives, describing potential market segments, and evaluating the attractiveness of each segment, Shondra now has to
A)differentiate his product line.
B)consider future customer loyalty.
C)create a perceptual map.
D)select a target market.
E)divide geographic segments into lifestyle groups.

Question

Quizplus · Accepted Answer

After evaluating the attractiveness of each potential market segment, the next step in the STP process is to select a target market. This involves analyzing the segments and determining which ones align best with the objectives of the business and have the greatest potential for success. Differentiating the product line and creating a perceptual map can come later in the process, after the target market has been chosen. Considering future customer loyalty is important, but it is not a specific step in the STP process. Dividing geographic segments into lifestyle groups is not a necessary step in this particular scenario.

Shondra Wants to Develop a Meal Delivery Service Business and Is