Adidas Group owns Reebok and Rockport-both of which offer different types of shoes. Having a variety of brands allows Adidas to use a differentiated targeting strategy to
A)engage in micromarketing for hard-to-fit shoe customers.
B)obtain a bigger share of the shoe market.
C)use mass marketing techniques.
D)utilize geographic segmentation.
E)generate economies of scale in advertising expenditures.

Question

Quizplus · Accepted Answer

Owning multiple brands like Reebok and Rockport allows Adidas to cater to different market segments, thereby increasing its overall market share by appealing to a broader range of consumers with varying preferences and needs.

Adidas Group Owns Reebok and Rockport-Both of Which Offer Different