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Maria's Favorite Online Store Allows Her to Have Skirts Made

Question 95

Multiple Choice

Maria's favorite online store allows her to have skirts made to her exact measurements. At just 4'8" tall, it's difficult for her to find work appropriate skirts anywhere else. The online store Maria shops at is using


A) undifferentiated targeting.
B) micromarketing.
C) demographic segmentation.
D) lifestyle segmentation.
E) mass customization.

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