In developing new products, marketers must:
A) avoid using perceptual mapping.
B) always distribute a few free samples of the product.
C) rely only upon managerial intuition/experience.
D) avoid being bound by what is now impossible.

Question

Quizplus · Accepted Answer

Marketers must think outside the box and be open to new ideas, tools, and technologies, even if they seem impossible or implausible at first. This mindset allows for innovation and can lead to breakthrough products that meet and exceed customer needs and expectations.

In Developing New Products, Marketers Must