In a determinant gap map, _____.
A) a manager uses customer attribute ratings to get data
B) the scoring may seem arbitrary
C) a manager uses overall similarities to get data from users
D) the accuracy of the scoring system is not subject to managerial error

Question

Quizplus · Accepted Answer

In a determinant gap map, the scoring may seem arbitrary because it often relies on subjective judgments rather than objective data.

In a Determinant Gap Map, _____