The analysis of the process by which customers compare and evaluate brands based on their attributes or features is best described by the term _____ analysis.
A) trade-off
B) dimensional
C) relational
D) lexical

Question

Quizplus · Accepted Answer

Trade-off analysis, also known as conjoint analysis, is a method used to understand how consumers value different attributes or features of a product or brand, helping to determine the trade-offs they are willing to make.

The Analysis of the Process by Which Customers Compare and Evaluate