Analytical attribute techniques:
A) are used to preserve current product attributes.
B) are used to create new product concepts.
C) are used to enhance current product attributes but not to add new attributes.
D) are used to promote groupthink in the new product development process.
Correct Answer:
Verified
Q32: In developing new products, marketers must:
A) avoid
Q33: _ analysis is the name of one
Q34: The reason it is important to use
Q35: Perceptual gap mapping:
A) considers nuances and shadings
Q36: A product attribute that is unlimited in
Q38: _, often called conjoint analysis, is a
Q39: Which of the following statements is true
Q40: Product attributes used in gap analysis, which
Q41: Which of the following idea-generating techniques evolved
Q42: Conjoint analysis:
A) assumes that one cannot represent
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