What is meant by mapping the consumption chain?
A)Differentiating products by associating them with positive qualities in the minds of customers
B)Grouping customers based on similar needs
C)Identifying all the steps through which customers pass, from the time they first become aware of a product to the time they have to dispose it
D)Differentiating products through marketing via advertisements, promotions, and other marketing activities

Question

Quizplus · Accepted Answer

Mapping the consumption chain involves identifying all the different steps that a customer goes through from the moment they first become aware of a product, right up to the time that they have to dispose of it. This can help companies better understand their customer's needs and behaviors, as well as determine areas where improvements can be made to enhance the overall customer experience.

What Is Meant by Mapping the Consumption Chain