Marketers typically segment markets based on __________.
A)the production capacity of a firm
B)various attributes or the price of products
C)the number of competitors in the market
D)network effects that make products convenient to use

Question

Quizplus · Accepted Answer

Marketers typically segment markets based on different attributes or characteristics such as demographic (age, gender, income), geographic (location), psychographic (values, lifestyle), or behavioral (purchase history, usage rates) variables. Price is also often used as a segmentation variable to cater to customers with different budget constraints and willingness to pay. Production capacity, number of competitors, and network effects are not typically used as segmentation criteria.

Marketers Typically Segment Markets Based on __________