Identify a true statement about the Net Promoter Score.
A)It is a tool used to assess a business model.
B)It is used to measure the brand image of a product.
C)It is used to build resources and capabilities to deliver value.
D)It is a useful tool for assessing customer satisfaction.

Question

Quizplus · Accepted Answer

The Net Promoter Score (NPS) is a useful tool for assessing customer satisfaction. It measures the likelihood that customers would recommend a company's product or service to others, and is widely used in customer experience management. It is not primarily used for assessing a business model, measuring brand image, or building resources and capabilities.

Identify a True Statement About the Net Promoter Score