Firms use convenience as a source of differentiation advantage by __________.
A)making a product easier to find and purchase
B)promoting a product through advertisements and promotions
C)making a product identical to other products on the market
D)selling their products only in the company's exclusive stores

Question

Quizplus · Accepted Answer

By making a product easier to find and purchase, firms can differentiate themselves from competitors who may have less convenient distribution channels or may require more effort on the part of the consumer to purchase their product. This can lead to increased customer loyalty and repeat business.

Firms Use Convenience as a Source of Differentiation Advantage by __________