According to McClelland, the need for ________ is characterized by a strong orientation toward success and goal attainment.
A)affiliation
B)achievement
C)praise
D)performance
E)reinforcement

Question

Quizplus · Accepted Answer

McClelland identified three needs- affiliation, achievement, and power- and argued that individuals differ in the strength of each need. The need for achievement is characterized by a strong orientation toward success and goal attainment, a desire for feedback on performance, a preference for tasks of moderate difficulty, and a willingness to take personal responsibility for outcomes.

According to McClelland, the Need for ________ Is Characterized by a Strong