Direct mail is often used for all of the following except?
A) Produce prospective customer leads
B) Sell to existing customers
C) Enhance customer relationships
D) Terminate relationships with bad customers
Correct Answer:
Verified
Q54: Performance metrics for customer relationship initiatives should
Q55: The use of the telephone to identify
Q56: A direct mail campaign would likely be
Q57: Delivery of target communications/marketing to customers that
Q58: If a company knows that it retained
Q60: Customer relationship initiatives for a firm's best
Q61: An external customer service audit would most
Q62: External customer service audits are likely to
Q63: The organization within a firm that is
Q64: A bank allowing customers to access bank
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