The servicescape factor that takes into consideration how easy it is for customers to find what they want as they move through a facility is known as:
A) functionality.
B) ambience.
C) artifact.
D) symbols.

Question

Quizplus · Accepted Answer

The factor that deals with customers' ability to find what they want as they navigate through the facility is known as functionality. This involves aspects such as signage, layout, and overall design that make it easy for customers to locate the products or services they desire. Ambience, artifacts, and symbols all relate to other aspects of the servicescape, such as aesthetic appeal and emotional response.

The Servicescape Factor That Takes into Consideration How Easy It