Which of the following factors associated with servicescape design is a reflection of a customer's need for convenience?
A) Ambience
B) Functionality
C) Signs and symbols
D) Artifacts

Question

Quizplus · Accepted Answer

Functionality, such as layout and ease of navigation, is closely associated with a customer's need for convenience in a servicescape design. Ambience, signs and symbols, and artifacts may all contribute to the overall experience, but do not necessarily directly relate to convenience.

Which of the Following Factors Associated with Servicescape Design Is