Which of the following measures the profits generated by investments in marketing activities?
A)SWOT analysis
B)the BCG matrix
C)the growth/share matrix
D)marketing ROI
E)the product/market expansion grid

Question

Quizplus · Accepted Answer

Marketing ROI (Return on Investment) is the measure of the profits generated by investments in marketing activities. It expresses the return on investment as a percentage of the cost of the investment. This metric helps businesses determine the effectiveness of their marketing campaigns and make data-driven decisions. The other options listed are frameworks and tools that help businesses make strategic decisions related to product development, market penetration, and portfolio management, but do not specifically measure the financial returns of marketing activities.

Which of the Following Measures the Profits Generated by Investments