Which of the following is included in the "price" component of a company's marketing mix?
A)packaging
B)sales promotion
C)brand name
D)inventory
E)discounts

Question

Quizplus · Accepted Answer

Price includes the actual amount charged for a product or service, which can involve discounts, sales, or other pricing strategies. Packaging, brand name, inventory, and sales promotion are all important elements of the marketing mix, but they are not specifically related to the price component.

Which of the Following Is Included in the "Price" Component