Which of the following best describes the functional organizational format of marketing departments?
A)A company creates large teams, or even whole divisions, to serve large customers.
B)Market managers are responsible for developing marketing strategies and plans for their specific markets or customers and the company is organized around the needs of specific customer segments.
C)A product manager develops and implements a complete strategy and marketing program for a specific product or brand.
D)Sales and marketing people are assigned to specific countries, regions, and districts.
E)Different marketing activities are headed by specialists such as a sales manager, an advertising manager, a marketing research manager, or a customer-service manager.

Question

Quizplus · Accepted Answer

The functional organizational format of marketing departments is characterized by different marketing activities being headed by specialists such as sales managers, advertising managers, marketing research managers, or customer-service managers. Each specialist is responsible for their respective area of expertise, and they work together to create and implement the overall marketing strategy for the company. This approach allows for a high level of expertise in each area and efficient use of resources.

Which of the Following Best Describes the Functional Organizational Format