When viewing the market from a buyer's point of view,"convenience" corresponds to ________ in the four Ps according to the seller's point of view.
A)product
B)price
C)promotion
D)place
E)people

Question

Quizplus · Accepted Answer

"Convenience" refers to the ease of access and availability of the product or service. This falls under the "place" element of the four Ps, which is all about distribution and making the product easily accessible for the buyer.

When Viewing the Market from a Buyer's Point of View,"convenience