With its marketing strategy chosen,the company constructs an integrated marketing program consisting of a blend of marketing mix elements called the ________,that transforms the marketing strategy into real value for customers.
A)three stars
B)customer values
C)four Ps
D)perceived attributes
E)five domains

Question

Quizplus · Accepted Answer

The term "four Ps" refers to the traditional marketing mix elements: product, price, place, and promotion. These are the key components that make up an integrated marketing program and translate the marketing strategy into a cohesive plan that delivers value to customers.

With Its Marketing Strategy Chosen,the Company Constructs an Integrated Marketing