Customers can be classified into four relationship groups,according to their profitability and projected loyalty.According to this classification,a highly profitable,short-term customer is known as a ________.
A)true friend
B)butterfly
C)stranger
D)barnacle
E)true believer

Question

Quizplus · Accepted Answer

A highly profitable but short-term customer who may not exhibit long-term loyalty is known as a "butterfly".

Customers Can Be Classified into Four Relationship Groups,according to Their