The ultimate aim of customer relationship management is to produce ________.
A)high customer equity
B)high current market share
C)steady sales volume
D)high customer payoff
E)profit maximization

Question

Quizplus · Accepted Answer

The ultimate aim of customer relationship management is to build strong relationships with customers, leading to high levels of customer loyalty and repeat business. This, in turn, increases customer equity, which represents the total lifetime value of a company's customer base. Therefore, A is the best choice as it aligns with the ultimate goal of CRM.

The Ultimate Aim of Customer Relationship Management Is to Produce