________ refers to the portion of the customer's purchase that a company gets in its product categories.
A)Value proposition
B)Share of customer
C)Brand equity
D)Customer ownership
E)Customer equity

Question

Quizplus · Accepted Answer

Share of customer refers to the portion of the customer's purchase that a company gets in its product categories. It is a measure of the company's ability to retain its customers and increase its share of their spending on similar products or services.

________ Refers to the Portion of the Customer's Purchase That