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The Ability to Combine Internal and External Integrity Is Especially

Question 21

Multiple Choice

The ability to combine internal and external integrity is especially important for:


A) Highly-priced products, where customers' expectations are extremely high
B) Large firms where coordination, control, and integration appear to be a real challenge
C) Small firms that are more prone to failure
D) The so-called "lifestyle" products whose differentiation is based on customers' social and psychological needs

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