For both sides of differentiation sources, implementing a successful differentiation requires:
A)Common sense and knowledge of customers' needs
B)A strong commitment from top managers and from the marketing department
C)Strong financial resources for the marketing department
D)A match between the customer's demand for differentiation and a firm's internal ability to supply differentiation

Question

Quizplus · Accepted Answer

Implementing a successful differentiation strategy requires a match between the customer's demand for differentiation and a firm's ability to supply it. This means that the company must have the internal resources and capabilities necessary to deliver on their promises of differentiation. While common sense and knowledge of customers' needs can certainly help guide a differentiation strategy, and a strong commitment from top managers and the marketing department is important for executing the strategy, neither of these factors alone is enough to ensure success. Likewise, while strong financial resources can certainly be helpful, they are not a guarantee of success if there is no match between customer demand and the company's ability to supply differentiation.

For Both Sides of Differentiation Sources, Implementing a Successful Differentiation