Can differentiation of the product and differentiation of ancillary services be distinguished?
A)Yes
B)No
C)This question does not make sense
D)The customer does not perceive different types of differentiation

Question

Quizplus · Accepted Answer

Differentiation of the product refers to the unique features and characteristics that set it apart from competitors, while differentiation of ancillary services refers to the additional services provided alongside the product, such as customer support or warranties. These two types of differentiation are distinct and can be distinguished by both the company and the customer.

Can Differentiation of the Product and Differentiation of Ancillary Services