The value curve:
A)Maps the performance characteristics of competing products
B)Maps customers' psychological needs
C)Maps different strategic groups
D)Maps customer segments

Question

Quizplus · Accepted Answer

The value curve maps the performance characteristics of competing products. It is a tool used to identify areas of differentiation among competitors and to identify opportunities for a company to create a unique value proposition that sets them apart in the market. The curve typically plots factors such as price, quality, functionality, and overall customer experience, allowing companies to see where they are currently positioned in the market and where they can potentially differentiate themselves.

The Value Curve