Which of the following is not a "customer contact" characteristic in services marketing?
A) High-contact services typically require that the customer go to the production facility.
B) High-contact services are less expensive to deliver because they are typically equipment-based.
C) Employees of high-contact service providers are part of a very important ingredient in creating satisfied customers.
D) Service companies can minimize customer dissatisfaction by changing high-contact services into low-contact services.
E) An employee training program is an effective way to ensure effective customer contact and resolve issues with customers.

Question

Quizplus · Accepted Answer

High-contact services are typically more expensive to deliver because they require more human interaction and personalized service, not less expensive as stated in option B.

Which of the Following Is Not a "Customer Contact" Characteristic