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One of the Ways in Which Service Businesses Communicate a Higher

Question 111

Multiple Choice

One of the ways in which service businesses communicate a higher degree of trust to their customers is by having their employees be well-groomed, sharp looking, and dressed in appropriate uniforms. This is a way to address the characteristic of services.


A) intangibility
B) perishability
C) homogeneity
D) inseparability
E) heterogeneity

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