Flo is a fictional character depicted in Progressive Insurance's TV commercials. She symbolizes friendliness, reliability, and knowledge about the company's products. The part Flo plays in the promotion is designed to address the characteristic of the service.
A) intangibility
B) perishability
C) heterogeneity
D) inseparability
E) customer service

Question

Quizplus · Accepted Answer

Flo's character addresses the intangibility of insurance services by providing a relatable and friendly face, making the service feel more tangible and trustworthy to consumers.

Flo Is a Fictional Character Depicted in Progressive Insurance's TV