While testimonials effectively promote products to new customers, they are not effective in reaching existing customers.
Correct Answer:
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Q131: Personal selling provides the most efficient element
Q132: Social media is an easy way for
Q133: A testimonial represents communication from a customer
Q134: The Internet enables companies to decrease their
Q135: A pull strategy utilizes consumer demand for
Q137: The Internet has severely reduced the importance
Q138: Anything that encourages people to talk favorably
Q139: Push strategies target consumers with sales promotion
Q140: Social media offers opportunities for positive and
Q141: The goal of _ is to inform
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