A pull strategy utilizes consumer demand for a product to motivate retailers and wholesalers to actively market the product.

Question

Quizplus · Accepted Answer

A pull strategy is also known as a demand-driven strategy as it focuses on creating consumer demand for a product and then motivating retailers and wholesalers to stock the product to meet that demand. It emphasizes the importance of satisfying the customer's needs and wants in driving the market demand for a product.

A Pull Strategy Utilizes Consumer Demand for a Product to Motivate