The goal of ________ is to inform and remind people in a target market about specific products, eventually persuading them to participate in an exchange.
A) promotion
B) market research
C) market segmentation
D) marketing loyalty
Correct Answer:
Verified
Q136: While testimonials effectively promote products to new
Q137: The Internet has severely reduced the importance
Q138: Anything that encourages people to talk favorably
Q139: Push strategies target consumers with sales promotion
Q140: Social media offers opportunities for positive and
Q142: According to the Adapting to Change box,
Q143: A promotional campaign begins by
A) identifying a
Q144: The combination of advertising, personal selling, public
Q145: To execute an effective promotional strategy, firms
Q146: _ combines all the promotional tools employed
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents