A persuasive message selling an idea will be more effective if you
A) show how the reader will benefit, directly or indirectly, from doing what you suggest.
B) provide extensive background information without including specifics.
C) reinforce background facts and figures in the first and last paragraphs.
D) focus on the proposal you're promoting, not on the reader.
E) ignore or downplay any reader objections when making your case.

Question

Quizplus · Accepted Answer

Showing how the reader will benefit from the idea being sold is crucial in persuading them to take action. When people understand how they will directly or indirectly benefit, they are more likely to be convinced and take action. Providing extensive background information without specifics, reinforcing background facts and figures only in the first and last paragraphs, focusing on the proposal and not the reader, and ignoring or downplaying reader objections can all negatively impact the effectiveness of a persuasive message.

A Persuasive Message Selling an Idea Will Be More Effective