A CRM is only effective if it includes:
A) a customer experience management strategy
B) an online platform
C) free coupons for long term buyers
D) a social media strategy
Correct Answer:
Verified
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Q174: Figure 1-1 Q175: Managing the customers' interactions with the organization Q176: Which of the following is an example Q177: WestJet views their customers as guests rather Q178: Figure 1-5
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