TD Bank creates an online area where customers can discuss with TD ways to make communities 'greener,' by reducing paper or planting more trees. TD is likely using ________to engage these customers.
A)social media
B)social CRM
C)societal marketing concept
D)CSR plan

Question

Quizplus · Accepted Answer

TD Bank is using social CRM to engage with customers and gather their ideas for making communities 'greener.' Social CRM (customer relationship management) involves using social media and other online tools to interact with customers and gather feedback, which can then be used to improve products, services, and corporate social responsibility initiatives.

TD Bank Creates an Online Area Where Customers Can Discuss