Which of the following statements reflects both of the key elements in developing a marketing strategy for L. M. Schofield, Inc., a company that produces specialized concrete surfaces for heavily trafficked areas such as retail outlets and amusement parks?
A)Design a sample ad and test it using visitors to a trade show.
B)Buy ads in all the major trade journals aimed at businesses in the entertainment and/or sports industry.
C)Communicate using direct mail about the various walking surfaces Schofield can create for contractors who are building riding and walking paths.
D)Hire six new sales representatives for the Midwest regional office and train them on all aspects of strategy.

Question

Quizplus · Accepted Answer

The statement reflects both key elements in developing a marketing strategy for L.M. Schofield, Inc. by mentioning both communication and target audience. Direct mail is a form of communication and the target audience in this case is contractors who are building riding and walking paths, which is a specific niche market for the company's products. The other options do not address both key elements of communication and target audience as effectively.

Which of the Following Statements Reflects Both of the Key