Two major elements of the implementation phase of the strategic marketing process are:
A)executing the marketing program and designing the marketing organization.
B)establishing a business mission and designing measurable goals and objectives.
C)designing the marketing mix and setting the budget.
D)segmenting the market and selecting target markets.

Question

Quizplus · Accepted Answer

The implementation phase of the strategic marketing process involves actually putting the marketing plan into action. This involves executing the marketing program, which includes carrying out the specific tactics and activities detailed in the marketing mix, and designing the marketing organization, which involves determining the roles and responsibilities of individuals and teams involved in carrying out the plan. While establishing a business mission and designing measurable goals and objectives, as well as designing the marketing mix and setting the budget, are important elements of the overall strategic marketing process, they are not specific to the implementation phase. Segmentation and target market selection are part of the earlier stages of the process.

Two Major Elements of the Implementation Phase of the Strategic