There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's manufacturer is Demeter, and it makes over 150 different fragrances with names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke,
Leather, and Turpentine. According to people who use Demeter perfume, its
Memorable scents would be what makes it superior to other perfumes. This is an example of:
A)consumer standards.
B)perceptual segments
C)points of difference.
D)marketing armaments.

Question

Quizplus · Accepted Answer

Demeter's approach of breaking down fragrances into elements to create memorable scents that people have emotional ties with serves as a point of difference, distinguishing it from other perfumes in the market.

There Are Many Perfumes on the Market, but Only One