All of the following are critical components of a cohesive marketing program, except:
A)promotion.
B)product
C)advertising.
D)price.

Name: All of the following are critical components of a cohesive marketing program, except: A)promotion. B)product C)advertising. D)price.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Advertising is a subset of promotion, not a separate component of a cohesive marketing program. The critical components are often summarized as the 4 Ps: Product, Price, Place, and Promotion. Advertising falls under Promotion.

All of the Following Are Critical Components of a Cohesive