Figure 2-4

-SBUs found in quadrant "B" (Figure 2-4)would be called
A)question marks.
B)cash cows.
C)dogs.
D)stars.

Name: Figure 2-4 -SBUs found in quadrant "B" (Figure 2-4)would be called A)question marks. B)cash cows. C)dogs. D)stars.
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Question

Figure 2-4
 
-SBUs found in quadrant "B" (Figure 2-4)would be called
A)question marks. 
B)cash cows. 
C)dogs. 
D)stars.

Quizplus · Accepted Answer

According to the BCG matrix, SBUs in quadrant "B" are considered question marks because they have a low market share but are in a growing market. These SBUs require substantial investment to grow and become stars or cash cows.

Figure 2-4 -SBUs Found in Quadrant "B" (Figure 2-4)would Be Called